Revenue management is reaching critical mass in the multifamily industry. The most-savvy revenue managers are leveraging more analytics and business intelligence than ever before, they are discovering the powerful potential offered by the convergence of marketing, operations and revenue management together to drive demand generation.
The notion of bringing these departments together to secure new renters isn't a new one, but it's not yet widely adopted within the industry. However, to be as successful as possible, demand generation should cross the traditional functional boundaries. Marketing, operations and revenue management share the responsibility of converting apartment hunters into residents.
Apartment pricing isn't one-size-fits-all. See what current LRO users and the industry press are saying about the key strategies for managing varying demand conditions.
Watch and read as panelists discuss our recent NAA Education Conference panel, The Five Archetypes of Pricing.
One of our NAA panelists - Donna Summers on how Gables Residential uses LRO to manage varying market conditions.
In May 2017 UNITS Magazine covered the five LRO archetypes of pricing in its article "Defining Pricing Personas."
A Q&A discussion on lead management, featuring some of the smartest multifamily marketing minds in the industry.
Beacon Communities improved their lead management with ILM - John Reardon, VP of Marketing explains how.
Read/watch how Barrett & Stokely was able to achieve heightened success with its marketing effectiveness using ILM.
Revenue Management and Marketing convergence is top of mind in the multifamily industry.
See for yourself!
John Reardon, VP of Marketing at Beacon Communities on the impact of Intelligent Lead Management (ILM) on leasing processes.
Brad Cribbins, President & COO of Alliance Residential, discusses how they leverage LRO to manage varying market conditions.
Samantha Skrobot & Brian Richardson of LivCor provide an institutional Asset Management perspective on Rainmaker ILM.
What is Rainmaker ILM? Find out in this simple video that explains the leasing performance and CRM app that’s revolutionizing leasing.
The New Power Couple was the theme of Rainmaker’s annual user conference, OPTIMIZE2017 this March. See how it went!
Gene B. Glick
Jason Whittington & Jenny Richard of Gene B. Glick talk about the key factors behind their decision to implement Rainmaker ILM.
Donna Summers, SVP of Operations at Gables Residential, on how they use Rainmaker LRO to revenue manage varying market conditions.
Lindsay Love, Operations Manager at Davlyn Investments describes how Rainmaker ILM boosts revenues for their multifamily portfolio.